Showroom Baxter, Milano, 2015
Cinema President from 1977 to 2009, today the space located in Largo Augusto, in Milan’s prestigious city center, reborn as Baxter Cinema, multi-purpose space dedicated to interior design, home theater, have a drink or read a book.
The original space was restored keeping at the same time the original raw structure, still visible in some of its part.
The showroom is structured in two floors. Ground floor holds Baxter Shop’s windows and a big staircase let you reach from the street the underground heart of the space. The atmosphere is fascinating and theatrical thanks to some cuts inside the structure itself.
“The idea was to give new life to the cinema, transforming in a functional store, cool and dynamic, were to live a 360° space experience. Not just a simple products exhibition, but rather a store that becomes recognizable, cozy and familiar, where architecture engages with design and green spaces.”
Paolo Bestetti, CEO Baxter